A. Advertisement | Asia Competence | Audio-Info-Services B. Banner Conception | Banner Copies C. Coaching for Presentations and Reports | Communication Conception | Content Management System | Corporate Communication | CRM D. Dialog Marketing Interactive E. E-Marketing F. Fair, Sales & Marketing | Fair, Benchmark, Operation, Evaluation | Fair, Marketing & Communication | Flyer G. Gambling | Ghostwriting H. I. International Marketing / Intercultural Communication J. K. L. Lecturer | Love Letters M. Market Research N. Newsletter O. Online Marketing P. PR Conception | Presentation of Companies | Press Information | Public and Media Relations Q. Quality | Quality Check R. Radio Features | Radio Spots and Advertising S. Sales Bulletin | Sponsoring Folder | SWOT Analysis T. Target Groups & Analysis | Text Style Guide | Travel Reports U. V. W. Website Benchmarking and Conception X. XXL in Shanghai Y. Yasuiki, Yue3 | Youth Slang Z.

Advertisement / Uniconcept Asia Hong Kong Ltd.

Advertisement

Customer: Uniconcept Asia Hongkong Ltd.

On the occasion of launching the Accessoire-Collection of CAPDASE several advertisements for iPod-and Mac-Magazines have been developed.

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Asia Competence / Heinz Nixdorf Stiftung, Inwent GmbH

Asia Competence

Customer: Heinz Nixdorf Stiftung, Inwent GmbH

In India, Malaysia, Sri Lanka, Indonesia, the Philippines, Singapore and the PR of China I had been living for quite a long time and partly worked, too. Kiasu, Mabuhay or Laowai are no empty phrases for me but selfexperienced knowledge, I inform in my seminars i.a. for the Heinz Nixdorf Foundation and the Inwent Ltd.

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Audio-Info-Service / Passado Ltd. London

Audio-Info-Service

Customer: Passado Ltd. London

How to place a company into Radio-Media? What kind of broadcasting formats will be heard by the listeners you want to reach and in which way the news must be produced? Several precise Audio-Info-Services have been produced in the framework of a PR-conception for the European Alumni-community www.passado.de.

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Banner Conception / German TV

Banner Conception

Customer: German TV

On the occasion of the Online-Relaunch of German TV in order of multimedia agency mentronic a Banner Conception for gaining new subscribers ("Spread the word") has been developed.

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Banner Copies / aYoh GmbH

Banner Copies

Customer: aYoh GmbH

Latest developments will be included into the banner on the Website www.ayoh.de and the website of the Onlineshop www.luxta.de.

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Coaching for Presentations and Reports / Gegenbauer Facility Management & Services GmbH

Coaching for Presentations and Reports

Customer: Gegenbauer Facility Management & Services GmbH

You have to give a talk on a greater audience for the first time? You are under time-pressure and cannot optimal structure your report? It's all a question of exercise. In my coaching you learn to present the goals of your report in an inspiring, precise and convincing way.

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Communication Conception / Quantus GmbH

Communication Conception

Customer: Quantus GmbH

A greater number of customers and a permanent growing service-offer require a strategy- adaption of the Quantus GmbH. The communication conception contains a detailed analysis of customers and requirements and a new positioning of the company as well as a great number of measures to meet the defined goals.

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Content Management System

Content Management System

Customer: aYoh GmbH

in the framework of the Site-relaunch of www.ayoh.de experience has been gained in working with the Open Source-Format Typo 3.

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Corporate Communication / aYoh GmbH

Corporate Communication

Customer: aYoh GmbH

For aYoh GmbH, a production-agency for advertisement-means specialized insourcing merchandizing-items an extern job for corporate communication was created which deals with the press, supports in marketing, advertisement and the handling of international correspondence.

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CRM / Bertelsmann Online Shanghai Ltd.

CRM

Customer: Bertelsmann Online Shanghai

CRM-the Buzzword for the marketing expert, because as it is known to win new customers is much more expensive than to work efficently with the customers you have. For BOL Shanghai while implementing its personalization-software (BroadVision 1to1, version 5.5) a Promotion Conception for the community members has been developed.

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Dialog Marketing Interactive / Bombay Sapphire

Dialog Marketing Interactive

Customers: Audi, Bacardi, Bombay Sapphire and Coca Cola

Many newsletters, written for the Argonauten 360° GmbH have been used by Audi, Bacardi, Bombay Sapphire and Coca Cola.

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E-Marketing / Bertelsmann Online Shanghai

E-Marketing

Customer: Bertelsmann Online Shanghai

How to optimize the virtual shopping process? A deceicive question, for the answer of which all shop-functions of the shopping process on www.bol.com.cn have undergone a benchmark with its competitors on www.yoyo.com and www.dangang.com.

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Fair, Sales & Marketing / SIAL Asia, Singapore Ltd.

Fair, Sales & Marketing

Customer: SIAL Asia, Singapore Ltd.

The opening of the SIAL Asia (Salon International l Alimentation) of the famous French Fair for Food & Beverage in Singapore was flanked by a convincing Tele marketing Campaign for the region of South-East Asia and other oceanic countries. The companies were advised how to buy exhibition-space, to put together eventmoduls with corresponding PR-measures and further opportunities of cooperation.

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Fair, Benchmark, Operation, Evaluation / Kschier GmbH

Fair, Benchmark, Operation, Evaluation

Customer: Kschier GmbH

For the shop-rebuilding and furniture-design Company Kschier a BtoB conception for taking part in fairs was developed. Besides participation-proposals checklists and a documentation-file were set up for evaluating the respective participation in fairs.

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Fair, Marketing & Communication / City Trans Asia, Singapore Ltd.

Fair, Marketing & Communication

Customer: City Trans Asia, Singapore Ltd.

Press information about exhibitors, workshops and Key-Note-Speakers were compiled and in cooperation with local Designers booklets, flyers and manuals were produced for the Traffic and Logistics-Fair City Trans Asia. Further on were the planning, realization and evaluation of "Pre-Shows" and press conferences carried out.

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Flyer / aYoh GmbH

Flyer

Customer: aYoh GmbH

In cooperation with the communiction-agency Hahn Images GmbH the Flyer for the Production-Agency aYoh GmbH has been developed. The centre of attention is the emotional approach to the customers of the company.

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Gambling / Augustinum Foundation

Gambling

Customer: Augustinum Foundation

For the Augustinum Hamburg under the year's motto "Gambling" a number of talks were given about chinese Games & Gambling with a following play-session.

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Ghostwriting

Ghostwriting

for Customers who prefer to preserve the strictest confidence.

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International Marketing - Intercultural Communication / DasCorps

International Marketing / Intercultural Communication

Customer: DasCorps

For the Embassy-Network Das Corps a market-introduction conception "PR China" for "vine in tins" has been developed. Besides traditional parts of a marketing conception the document includes detailed information about the vine-market, consuments behavior, local taste and proposals for names and promotion in the PR of China.

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Lecturer / University of applied Sciences Senftenberg

Lecturer

Customer: University of applied Sciences Senftenberg

Lectures on Online Public Relation and Internet Copywriting have been held for evening course students in the programme "PR Consultant DAPR".

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Love Letters

Love Letters

I hope you will never need to get an author for your love letters-if nevertheless you need one, I will go flat out for you to do my best!

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Market Research / IHZ GmbH

Market Research, empirical

Customer: IHZ GmbH

For the Shopping Centre at Alexanderplatz, Berlin-Mitte, a quantitative data compilation about cutomers behaviour dependent on time and structure of shops was prepared. The statistical evaluation of the data was the basis for quite a number of rebuilding-measures in the Shopping Centre.

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Newsletter / Videorettung GmbH

Newsletter

Customer: Videorettung GmbH

The customer intends to reorganize his communication (in earlier stage online-presence only was given) by starting a monthly Newsletter-Service to optimize the dialog for attracting new customers and to strengthen the relationship with present one.

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Online Marketing / Bertelsmann Online Shanghai

Online Marketing

Customer: Bertelsmann Online Shanghai

Which shop-promotions are running well, why does the newsletter reach such a great response, which kind of payments does the competitor offer? Although the compititor is only a "mouse-click" away, its worth to have a look at the centre of the Offline-Offer, because Online Marketing is always connected with traditional Marketing. It never exists alone. For the monthly Bertelsmann Online Benchmarking it means to organize Usability-Testing and to check different ways of distribution.

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PR Conception / Pro-Sport Berlin 24 e.V.

PR Conception

Customer: Pro-Sport Berlin 24 e.V.

Recruitment problems, a growing number of old-aged members and financial problems were to be dealt with. The new PR conception included a corresponding SWOT and Strategy-part and thus represents a creative package of measures to solve the above mentioned problems.

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Presentation of Companies / Interklassik GmbH

Presentation of Companies

Customer: Interklassik GmbH

The event and ticketing company Interklassik has won the pitch for the outsourced event-office of the wellknown hotel-chain "InterContinental". The task was to develop the achievements offer, the USP and the sequence of information with other hotels.

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Press Information / Matrix Solution GmbH

Press Information

Customer: Matrix Solutions GmbH

Press information and research for Mobile Ticketing in the field of event-management have been dealt with.

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Public and Media Relations / Passado Ltd. London

Public and Media Relations

Customer: Passado Ltd. London

For the Alumni community www.passado.de a number of measures of a PR conception were realized, for example the administration of Online-forums, the development of userstories and their topics and the support in searching new partners for cooperation.

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Quality

Quality

is an essential part of my work. Before an order will placed, Quality measures will be detailed defined and documented. Thus the Quality of any related communication can be made measurable, by comparing the measures and achieved results.

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Qualitycheck / Staatliche Porzellan-Manufaktur Meißen GmbH

Qualitycheck

Customer: Staatliche Porzellan-Manufaktur Meißen GmbH

Developing a "Test-Buy-Scenario" for the POS (Point of Sales). This scenario included a guide line for the inquiries of the test-buyer, checklists, the selection of the "test-buyers" and the evaluation of their checklists.

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Radio Features / Berliner Rundfunk

Radio Features

Customer: Berliner Rundfunk

Speaker-licence at Berliner Rundfunk. Taking part in many radio-features i.a. as "Jockl Findig" in the wellknown Radio-Novela "Findig Family".

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Radio Spots and Advertising / ID Media AG

Radio Spots and Advertising

Customer: ID Media AG

A feature to introduce several search-tools has been produced for the Internet-based search-platform www.wohin.de.

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Sales Bulletin / HAACKE + HAACKE GMBH + CO. KG

Sales Bulletin

Customer: HAACKE + HAACKE GMBH + CO. KG

In order of Haacke company "Haacke Aktuell", the company owned sales bulletin, the redactionell compilation was organized.

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Sponsoring Folder / 1.Berlin children soccer world championship

Sponsoring Folder

Customer: 1.Berlin children soccer world championship

For the event which will be financed exclusively by sponsoring, a Sponsoring Folder was prepared which informed the potential sponsors about opportunities of their engagement in preparing the 1.Berlin children soccer world championship.

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SWOT Analysis

SWOT Analysis

Its the "Bread & Butter" for a high quality PR conception. A comprehensive SWOT Analysis, in a brief "SWOT", shows the way for future strategy. As this part usually takes lot of time, many conceptions suffer a real "SWOT" shortage. For Quality reasons, a detailed SWOT is always an integrative part of my conceptions.

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Target Groups & Analysis

Target Groups & Analysis

Which message is the appropriate for my targeted customer? What will be the impact of that particular message? The analysis of target groups can be a science for itselves - but before starting to communicate at all a clear definition should be made! That's the main basis for efficient communication, to avoid losses due to non-selective advertising & to ensure the correct placement of your entire message!

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Text Style Guide / Sparkasse

Text Style Guide

Customer: Sparkasse

On the occasion of the Site relaunch of www.sparkasse.de a workshop for several weeks with the Online-editorial staff of the Financial Portal was held to develop a Text Style Guide which integrated more commercial parts into the existing editorial board conception.

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Travel Reports / Jones Lang Lasalle Corp. - Magazin Piazza

Travel Reports

Customer: Jones Lang Lasalle Corp. / Magazin Piazza

So if copy writing for catalogues is a compulsary section than travel reporting is surely the free section. While on tour in Vietnam in 1999 shortly after the opening of the country for individual tourists that report was written for the Real Estate Magazine "Piazza"- a pure reading pleasure.

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Website Benchmarking and Conception / Bund Deutscher Fertigbau e.V.

Website Benchmarking and Conception

Customer: Bund Deutscher Fertigbau e.V.

Analysis and research of requirements for future users of the BDF website. Besides concrete measures to improve the website a Media Planning Conception was worked out to optimize the Internet Presence by using Online Banners.

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XXL in Shanghai / Bin Bin Textiles Ltd. Shanghai

XXL in Shanghai

Customer: Bin Bin Textiles Ltd. Shanghai

Model for the Men's Suit- Catalogue of the Bin Bin Company with a high media-coverage in town and in it's Flagshipstore on the famous Nanjing Lu Road - comparable to Champs Elysées in Paris or 5th Avenue, New York.

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Yasuiki, Yue3

Yasuiki, Yue3

Or languages: German (native speaker)
English (fluently speaking and writing)
Chinese (Mandarin, Hanyue Pinyin about 1000 words)
Russian (read, speak, write-Abitur)
Indonesian, Malaysian (basic knowledge)

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Youth Slang

Youth Slang

is a term which was promoted by the media. Surely there is a number of new words which are characteristical for the younger generation. One can use them, but please use them sparingly only. Given the case, anybody insists on it: Honk-Style writing is also possible for me!

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